Be the place where business happens – and where people want to be.

Coming soon from BPL Events Founder and President, Dawn Becker, a new approach to designing connection-first events that build loyalty, deliver ROI, and make your organization the place where business happens.

 

About The Forever Attendee Formula

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Events are more than programs on a calendar. They’re one of the most powerful tools for driving growth. The Forever Attendee Formula introduces a connection-first approach that transforms one-time participants into loyal ambassadors. Through the T.R.U.S.T. Approach, Dawn Becker shares how transparency, relationships, understanding, stewardship, and transformation create events that people return to, driving ROE3 (Return on Emotion, Experience and Engagement) leading to greater ROI.

Coming Spring 2026…The Forever Attendee Formula

Get early updates on The Forever Attendee Formula

Join our early interest list and be the first to know when the book launches, plus get sneak peeks of the ideas shaping the future of connection-first events.

Connect with the Author

Dawn Becker, President of BPL Events

With over 25 years in strategic event design, Dawn has helped associations, non-profits, and organizations across Canada turn events into catalysts for growth. Her upcoming book, The Forever Attendee Formula, shares the principles behind her connection-first event approach – and how to measure what really matters.

Want to bring these ideas to your event or team?

Dawn is available for strategy sessions inspired by The Forever Attendee Formula.

Connect with Dawn Becker